Our approach to delivering effective digital projects and campaigns is blindingly simple.
We start by fully understanding your objectives, analysing your business, your competitors and your target customer's needs and expectations before unleashing our team to develop a robust and inclusive strategy and implement the actions which will meet your goals.
This might sound like a workmanlike process, but we believe it is essential in helping to plan the road map for the content, design, technology and platforms which will be employed in your project; and it keeps our thinking both focused and grounded.
We're passionate about creating design that makes sense and obsessed with using the techniques and technology that encourage user involvement and interaction. We are experts in leveraging and activating social media and digital communications whether in websites, mobile media, social media pages, apps, competitions, location based services, SEO, online advertising
Working with both rights holders and their clients, our Experiential and Rights Management team concentrate on the development of strategies to qualify, package and commercialise sports and entertainment properties, events, causes and personalities. We are experts in evaluating commercial opportunities, leveraging value, structuring rights programmes, delivering the sales tools to engage with potential sponsors and partners, managing negotiations and contracts with sponsors and partners. Equally, we work with client companies advising them on rights acquisition and activation.
As you would expect, experience includes the other disciplines in twenty first century marketing communications from research and insights, to offline advertising, PR, sales promotion and direct marketing. We work with a tried and trusted network of expert partners, each with specialist skills and impeccable credentials to deliver fully integrated campaigns.